• Attracting users to the target page
• Promoting the company's new products
Targeting
We adjusted the socio-demographic indicators for men and women aged 20+. Selected relevant user interests included:
Relevant user interests were selected as follows:
Relevant interests:
| • Smartphones • Mobile devices • Online shopper • Electronics • New technologies • Gaming • Music fans |
• Audiobooks • Photography • Blogging • People and entertainment • Gifts • Technology |
Optimization:
Optimization of the mobile campaign relied on data from both the BYYD platform and Google analytics service. Throughout the campaign, applications were selected based on superior post-click metrics: a low bounce rate, extended on-site duration, and deeper site engagement.
With the support of the increase in awareness provided by programmatic advertising, our 3-month campaign was completed with 600% ROAS. Additionally, revenue per call increased by 30%.
Impressions:
Clicks – 32,018
Uniques – 572,206
CTR fact– 2.39%
Geo:
Top Apps:
Brand Lift:
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