Advertising campaign
Push 30
Tasks:
• Leading target audience to website
• Increasing awareness of brand
• Stimulating the target audience to purchase goods
• Increasing awareness of brand
• Stimulating the target audience to purchase goods
Instruments:
• Fullscreen
• Targeting by socio-demographic characteristics
• Targeting by socio-demographic characteristics
Geo:
• Baku
Implementation
Targetings:
Socio-Demographic targeting: All students, age 17-24 years old
Relevant interests:
| • Health & Fitness • Sports • Exercise • Walking / health • Body-building |
• Boxing • Gymnastics • Physical fitness • Students |
Optimization:
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics.
Result
Clicks:
Impressions: – 1 335 261
Uniques: – 635 838
CTR - 1,76%
Device manufacturers
Operating system
Screenshots of placements
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