Advertising campaign
Popeyes
Tasks:
• Increasing awareness of brand
• Expanding product knowledge
• Stimulating the target audience to buy
• Informing buyers about a product
• Expanding product knowledge
• Stimulating the target audience to buy
• Informing buyers about a product
Instruments:
Geo:
• Turkey
Implementation
Targetings:
We adjusted the socio-demographic indicators for men and women aged 18-35. And to reach the relevant audience, we chose the following categories of interests:
Interests:
| Fastfood • American Food • Italian food • Cooking or culinary • Food products • Food and beverages • American cuisine • Grill and BBQ • Special cuisine • Takeaway Dinner |
Lifestyle • Shopping / purchases • Sports / Health • Cinema • People or entertainment • Fashion and Style • Travel • Music lovers • Photography • Video • Blogging |
Optimization:
Advertising campaign optimization was performed based on the statistics provided by the BYYD platform. The Black List comprised applications that exhibited low user interest in the advertising offer.
Result
Valentine’s Day
Clicks
Impressions – 478,441
At the end of the ad campaign, we were able to reach over 255,850 users, exceeding our goals for clicks and impressions.
We exceeded the planned number of clicks by 16%
Average CTR rate of Richmedia format is 2.0%
We exceeded it by 17% and managed to catch a rate of 2.34%
CTR - 2.34
Device manufacturers
Operating system
Screenshots of placements
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