Advertising campaign
Podravka
Tasks:
• Increasing brand recognition
• Informing the TA about the product
• Informing the TA about the product
Instruments:
• Rich Media
• Configuring relevant interests and categories of applications
• Optimization: SSP, categories, applications
• Configuring relevant interests and categories of applications
• Optimization: SSP, categories, applications
Geo:
• Croatia
Implementation
Targeting by socio-demographic characteristics:
• Male and Female aged 20-29
Relevant interests:
| • Food and beverages • Takeaway Dinner • American cuisine • Italian cuisine • Food products • Chinese cuisine • Gourmet foods • Grill and BBQ |
• Mexican cuisine • Home VideoGames • Video/computer games • Gamers • Cooking or culinary • Special cuisine • Gourmet foods |
Optimization:
The advertising campaign was optimized based on data from the BYYD platform.
Daily manual optimization efforts were employed to achieve a CTR higher than the planned value.
Result
Clicks:
Impressions:
At the end of the advertising campaign, we have reached 409,846 unique users, surpassing the click and impression targets and achieving a CTR of 0.80%.
Gender:
Top Apps:
CTR - 0.80%
Device manufacturers
Operating system
Screenshots of placements
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