• Expanding knowledge about the product on a specific landing page
• Enhancing awareness of the company's goods
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Configuring relevant interests and categories of applications
• Optimization by apps, CTR
• Gemius tracking system
Targeting:
To accurately address the advertising message, a combination of targeting by socio-demographic parameters (M/F, 18-49) and relevant user interests were used:
Interests *:
| • Food/Beverages • Fast food |
• Lifestyle/Music • Games |
To ensure effective targeting, we utilized both socio-demographic parameters and relevant user interests.
Alongside socio-demographic parameters, we created a whitelist containing optimal application categories for placement.
During the campaign launch, targeting settings were adjusted based on socio-demographic indicators, user interests, and app categories.
The chosen creative format was Rich Media.
Optimization:
Our team conducted advertising campaign optimization using platform statistics from the BYYD platform and Gemius tracking system. Applications that delivered the best results were prioritized to boost campaign performance further.
At the end of the advertising campaign, we achieved excellent results, exceeding the targets for impressions and reaching thousands of unique users.
Period:August 20 – September 4
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Impressions:
Clicks:
Number of unique users: 139,836
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