Targetings:

To accurately address the advertising message, a combination of targeting by socio-demographic parameters (M/F, 16-49) and relevant user interests were used:

Interests:

To ensure effective targeting, we utilized both socio-demographic parameters and relevant user interests.

Alongside socio-demographic parameters, we created a whitelist containing optimal application categories for placement.

During the campaign launch, targeting settings were adjusted based on socio-demographic indicators and user interests.

The chosen creative format was Video.

Optimization:

We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.

Throughout the campaign, applications were selected based on superior post-click metrics: a low bounce rate, extended on-site duration, and deeper site engagement.