Advertising campaign
Pepsi
Tasks:
• Stimulating the target audience to purchase
• Attracting targeted traffic to the site
• Increased brand awareness
• Attracting targeted traffic to the site
• Increased brand awareness
Instruments:
• Fullscreen banners
• Targeting based on socio-demographic characteristics
• Relevant interests and application categories
• Targeting based on socio-demographic characteristics
• Relevant interests and application categories
Geo:
• Armenia
Implementation
To reach the target audience, a combination of targeting was used:
Socio-demographic parameters:
• M/F 15-45 years old
For relevant interests:
| • Food and drinks • American food • Grill and barbecue • Takeaway dinner • Cooking • Walking/health • Camping/hiking |
• Spending time outdoors • Humor • Teenagers • People and entertainment • Parents and family • Family holiday |
Optimization:
The advertising campaign was optimized according to statistics from the BYYD platform. With the help of daily manual optimization, we managed to reach a CTR higher than the planned value and exceed the plan for impressions.
Result
As a result of the advertising campaigns, the following indicators were obtained:
Impressions:
CTR: Plan: 0,80% / Fact: 0,81%
Over the entire period of the advertising campaign, we managed to reach 661 754 unique users.
CTR - 0,81%
Device manufacturers
Screenshots of placements
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