Case Parent Guard – BYYD
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Tasks:

• Increase the application awareness
• Drive users to Apple AppStore

Instruments:

• Set of video clips
• Apple iOS targeting
• Optimisation by apps, CTR

Geo:

Turkey

Implementation

Targeting:

For accurate delivery of the advertising message, we used a combination of targeting tools by socio-demographic parameters and relevant user interests:
• Family and parents
• Parents of teenagers
• Parents of preschoolers
• Family Internet

Optimisation of the advertising campaign was carried out according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.

Result

Click plan 9 000
Click fact 9 080

Total number of impressions 225 870
CTR – 4.02%

CTR4.02%

Devices

Screenshots of placements

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