For accurate delivery of the advertising message, we used a combination of targeting tools by socio-demographic parameters and relevant user interests:
• Family and parents
• Parents of teenagers
• Parents of preschoolers
• Family Internet
Optimisation of the advertising campaign was carried out according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.
Click plan 9 000
Click fact 9 080
Total number of impressions 225 870
CTR – 4.02%
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