• Expanding knowledge about the product on a specific landing page
• Enhancing awareness of the company's goods
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Configuring relevant interests and categories of applications
• Optimization by apps, CTR
• Google Analytics
To accurately address the advertising message, a combination of targeting by socio-demographic parameters (M/F, 18-45) and relevant user interests were used:
Relevant interests:
- Health
- Beauty
- Cosmetics
- Dermatology
To ensure effective targeting, we utilized both socio-demographic parameters and relevant user interests.
Alongside socio-demographic parameters, we created a whitelist containing optimal application categories for placement.
During the campaign launch, targeting settings were adjusted based on socio-demographic indicators, user interests, and app categories.
The chosen creative format was Rich Media.
Optimization:
Our team conducted advertising campaign optimization based on data derived from the BYYD platform statistics in correspondence to Google Analytics.
We selected applications that yielded the best results in the campaign to boost campaign performance further.
At the end of the advertising campaign, we achieved excellent results, exceeding the targets for impressions and reaching thousands of unique users.
Period: August 5 – September 4
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Impressions:
Clicks
Achieved CTR: 2,06%
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