Case Orbit – BYYD
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Tasks:

• Promotion of Orbit chewing gum.

Instruments:

• Video clip

Geo:

Belarus

Implementation

Targeting:

To select the best strategy for the campaign, A / B testing was carried out on 2 target audiences:
Audience 1: M / F aged 18-24
Audience 2: M / F aged 25-34

Result

As a result of the campaign, both audiences showed approximately equal results.

Audience 1 M / F, 18-24 years old:
Impressions:
plan – 140,000
fact – 164 493
Clicks – 3 515

Auditorium 2 M / F: 25-34:
Impressions:
plan – 140,000
fact – 171 874
Clicks – 3 724

Two campaigns reached over 150,000 users, VTR – over 89%. Due to optimization, it was possible to achieve an overfulfillment of the impressions plan within the budget by 20%

 

VTR89%

Devices

Device manufacturers (top 5)

34%,
Xiaomi
32%
Huawei
24%
Samsung
3%
Lenovo
1%
Apple

Screenshots of placements

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