Advertising campaign
Oppo
Tasks:
• increasing brand awareness;
• attracting targeted traffic to the social media;
• stimulating customers to purchase a new phone model.
• attracting targeted traffic to the social media;
• stimulating customers to purchase a new phone model.
Instruments:
• fullscreen banner;
• targeting by socio-demographic characteristics;
• targeting by interests and apps categories.
• targeting by socio-demographic characteristics;
• targeting by interests and apps categories.
Geo:
•Uzbekistan
Implementation
To reach the target audience we used several instruments: targeting by socio-demographic characteristics and by relevant interests.
Socio-demographics were adjusted for men and women 25-45 years old.
The relevant interests of users in the apps were selected as follows:
| • mobile device; • internet shopper; • electronics; • new Technology; • music; • music lovers; • photography |
• blogging; • games; • gaming; • gifts; • fashion; • beauty; • video. |
Result
As a result of advertising campaigns we were able to get the following figures:
Views
Clicks: 15 197
CTR:
Plan: 0,8%
Fact: 0,87%
During the advertising campaign, 798 117 users were reached.
CTR - 0,87%
Device manufacturers
Screenshots of placements
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