• Promoting Baby Diapers
• Attracting target audience to website
• Google Analytics
• Optimization by applications
Targetings
Combination of targeting tools has been used for reaching the right audience. As socio-demographic profile female ages between 24 and 45 has been determined, and interest targeting helped for the campaigns success.
Interest Targetings
• Family and parents
• Family Internet
• Family vacation
• Pregnancy
• Toddlers and babies
• Babysitting
• Baby health
Daily Optimization
Beside the daily optimization by platform, the campaign optimized according to Google Analytics data for the user behaviours. That improved results such as low bounce rate, good time on site and page depth.
Click
Plan – 18 750
Fact – 20 484
Impression
Plan – 1 250 000
Fact – 1 264 413
Google Analytics Results
Sessions Depth – 2.73
Avg. Session Duration – 2.50 Minutes
New Users – 100%
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