• Increasing brand recognition
• Informing the TA about the product
• Targeting by interests
• Targeting by socio-demographic characteristics
• Configuring relevant interests and categories of applications
• Optimization: SSP, categories, applications
Production:
Our production team created RichMedia 1, RichMedia 2.
Targetings:
We adjusted the socio-demographic indicators for Sarıyer, men and women aged between 13-60. For BlackBruin, men and women aged between 18-40. And to reach the relevant audience, we chose the following categories of interests:
Relevant interests:
| Food and beverages: • Food and beverages • Food products • Takeaway Dinner • American cuisine • Italian cuisine • Chinese cuisine • Gourmet foods • Grill and BBQ • Mexican cuisine • Cooking or culinary • Special cuisine • Baking • Cooking • Desserts and pastries • Tea&coffee |
Family status: • Family and parents • Marriage • Children • Parents of teenagers
Relevant interests: |
| Students: • College • College life • Students • Graduation from school |
| Food and beverages: • Food and beverages • Food products • Takeaway Dinner
Relevant interests:
Family status: |
Students: • College • College life • Students • Graduation from school
Healthy lifestyle: |
Optimization:
Advertising campaign optimization was performed based on the statistics provided by the BYYD platform. The Black List comprised applications that exhibited low user interest in the advertising offer.
Sarıyer:
At the end of the Sarıyer campaign, we were able to reach over 1,201,207 users, exceeding our goals for clicks and impressions.
We managed to catch CTR rate of 2,49%.
Impressions:
Clicks: 29 931
Geo:
DEVICE MANUFACTURERS
for Sarıyer:
OS (%):
BlackBruin:
At the end of the BlackBruin campaign, we were able to reach over 1,203,316 users, exceeding our goals for clicks and impressions.
We managed to catch CTR rate of 2,41%.
Impressions:
Clicks: 29 044
Geo:
DEVICE MANUFACTURERS
for BlackBruin:
OS (%):
TOP APPLICATIONS:
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