Case Oba Market

Advertising campaign

Oba Market

Tasks:

• Increasing awareness of the company's products
• Informing buyers about new discounts
• Attracting users to the target page

Instruments:

• Our production team created RichMedia 1, RichMedia 2, RichMedia 3, RichMedia 4
• Targeting by interests Targeting by socio-demographic characteristics
• Optimization: SSP, categories, applications

Geo:

• Baku / Regions

Implementation

Targetings:

We adjusted the socio-demographic indicators for men and women aged 30+. And to reach the relevant audience, we chose the following categories of interests:

Relevant interests:

• Food and beverage
• Health/natural foods
• Food products
• Cooking or culinary
• Mail Order
• Online purchaser
• People or entertainment
• Baking
• Shopping
• Online shoppings

• Products
• Housewife
• Children’s products
• Children’s books
• Family and parents
• Parents of preschoolers
• Parents of teenagers
• Family vacation
• Toddlers and babie

Optimization:

Advertising campaign optimization was performed based on the statistics provided by the BYYD platform. The Black List comprised applications that exhibited low user interest in the advertising offer. Conducted Retargeting using Device ID.

Result

At the end of the advertising campaign, we reached over 500+ unique users.

Average CTR rate of Rich Media format is 1,50%, we managed to catch a rate of 1,61% and we exceeded this rate by 7%.

Impressions