• Attracting users to the target page
• Optimization via SSP, categories, applications
• Configuring relevant interests and categories of applications
To accurately address the advertising message, a combination of targeting by socio-demographic parameters (M/F, 22-27) and relevant user interests were used:
| • Education • Scholarships |
• Students • Career planning |
To ensure effective targeting, we utilized both socio-demographic parameters and relevant user interests.
During the campaign launch, targeting settings were adjusted based on socio-demographic indicators, user interests, and app categories.
Optimization:
Our team conducted advertising campaign optimization using platform statistics from the BYYD platform. Applications that delivered the best results were prioritized to boost campaign performance further.
At the end of the advertising campaign, we achieved excellent results, exceeding the targets for impressions and reaching thousands of unique users.
Period: September 7 – September 16
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Impressions:
Clicks:
At the end of the advertising campaign, we have reached 110 225 unique users, surpassing the clicks and impression targets and achieving a CTR of 0,86%.
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