Advertising campaign
Nintendo Splatoon3
Tasks:
• Increasing the brand awareness
• Informing audience about new Splatoon3 game
• Informing audience about new Splatoon3 game
Instruments:
• Video Format
• Targeting by App categories
• Optimization by apps, CTR & VTR
• Targeting by App categories
• Optimization by apps, CTR & VTR
Geo:
Turkey
Implementation
To reach the targeted audience, we used the following mix of targeting tools:
Socio-demographic:
Male/Female 18-44 years old
App categories:
Sport Games, Casino Games, Sport News
Creative:
Video banner with 19 seconds duration
Daily optimization
We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.
Result
Total number of impressions 391,219
Total number of clicks 8,327
VTR 76.34%
CTR - 2.13%
Device manufacturers
Operating system
Screenshots of placements
Like this Case?
Request more unpublished cases from us