Advertising campaign
MG Motors Azerbaijan
Tasks:
• Leading target audience to website
• Increasing awareness of brand
• Increasing awareness of brand
Instruments:
• Fullscreen
• Targeting by socio-demographic characteristics
• Targeting by socio-demographic characteristics
Geo:
• Baku, Sumqayit, Ganja, Nakhchivan
Implementation
Targeting
To reach the target audience, we used the following combination of targeting tools:
User interests:
Auto class “Lux”, Auto racing, Buying / selling a car, Automotive work/repair, Сabriolet, Sedans, Pickup trucks, Hybrids, Transport insurance, etc.
Optimization
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics.
Result
Clicks:
Impressions – 1 093 547
Uniques – 520 737
CTR - 1,54%
Device manufacturers
Operating system
Screenshots of placements
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