Case Medela – BYYD
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Tasks:

• Raising brand awareness
• Attracting target audience to the website

Instruments:

• Rich Media
• Google Analytics
• WhiteList
• Optimization by apps, SSP

Geo:

Moscow and Moscow Region, Saint Petersburg and Leningrad Region, cities with over a million residents and cities with high-income levels

Implementation

Targeting:

For accurate delivery of the advertising message, we used a combination of targeting tools by socio-demographic parameters and Whitelist apps

Optimization:

Optimization of the advertising campaign was performed by the BYYD platform statistics in conjunction with Google Analytics. During the campaign, we have selected the applications in which traffic yielded the best results: low bounce rate, good time on site, page depth, target achievement.

Result

Thanks to optimization by rate and CTR, we achieved the following results:

Call To Action – 16,49%

Average time on site – 1 minute 29 seconds
(average indicator for mobile advertising: from 30 seconds)

Bounce rate – 21.2%
(average indicator for mobile advertising: up to 50%)

Coverage – 155 562 users

Page depth – 1.27

CR2,33%

Devices

Device manufacturers (top 5)

17%
Huawei
16%
Samsung
11%
Xiaomi
3%
Apple
2%
Lenovo

Screenshots of placements

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