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Advertising campaign
Master Card
Tasks:
• Increasing the brand awareness
• Informing customers about the promo
• Attracting target audience to the website
Instruments:
Rich Media 01 | Rich Media 02 | Rich Media 03 | Rich Media 04 | Rich Media 05
• Interest targeting
• Optimisation by apps, CTR
Geo:
• Georgia
Implementation

Targeting:

To accurately address the advertising message, a combination of targeting by socio-demographic parameters (Tbilisi central districs, Batumi, Kutaisi, m/f 24-50) and relevant user interests was used:

• Career
• Career Advance
• Loans/ borrowing
• Career improvement
• Career consultations
• Personal finances
• Shares/ stocks
• Courses Career advancement

Optimisation:

We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.

Result

April 24- May 31

Impression:

Click:

CTR - 2,05%
Screenshots of placements
Advertising campaign
Advertising campaign
Advertising campaign
Advertising campaign
Advertising campaign

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