Advertising campaign
Masafi
Tasks:
• Attracting target audience to the website
• Informing about the 11.11 sale
• Informing about the 11.11 sale
Instruments:
• Rich Media
• Targeting by socio-demographic characteristics
• Targeting by users interests
• Targeting by device language (English, Arabic, Russian)
• Targeting by socio-demographic characteristics
• Targeting by users interests
• Targeting by device language (English, Arabic, Russian)
Geo:
• Dubai, Abu Dhabi, Sharjah
Implementation
Targeting by socio-demographic characteristics:
• Male and female 18-45 years old
Relevant interests:
| Healthy lifestyle: • Special cuisine • Health & Fitness • Fitness • Exercise • Sports • Dieting/weight control • Health • Healthy food / Natural products |
Cooking or culinary: • Food and beverages • Cooking Low Fat • Healthy / low calorie food • Desserts and pastries • Veganism • Vegetarianism |
| Gaming: • Gaming • Video Games • Mobile games • Casual games • Computer games • Games • Video/computer games • Technologies and computers • Internet technologies • Action games • Strategic games • Fighting games • Simulators • Online games |
Gaming: • Shooting games • Adventure games • PUBG • Fortnite • Food and beverages • Takeaway Dinner • American cuisine • Food products • Gourmet foods • Grill and BBQ • Home VideoGames • Cooking or culinary • Special cuisine |
Optimization:
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics.
Result
Device Language - English:
Clicks:
Impressions: 367,660
CTR: 1.47%
Reached 182,222 unique users
Device Language - Arabic:
Clicks:
Impressions: 352,586
CTR: 1.50%
Reached 167,364 unique users
Device Language - Russian:
Clicks:
Impressions: 245,557
CTR: 1.33%
Reached 119,814 unique users
By optimising the placements, the planned number of clicks was exceeded by 2.90% within the budget.
By city:
Insights:
As we can see, the most engaged audience per this campaign were Women aged 18-24. We believe that this is due to women this age are more likely to purchase products online, especially during mega sales, Black Fridays, etc. This could be a crucial factor for developing future advertising campaigns.
Device manufacturers
Operating system
Screenshots of placements
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Date of publication 27 November 2023