• attracting target audience to the website
• increasing awareness of the DoldurGeç payment system among the target audience
• RichMedia banners
• Fullscreen banners
• Daily manual optimization
Turkey - cities of Lukoil gas stations presence
In order to reach the target audience following set of interests was used:
Auto: Driving, Auto culture, Diesel cars, Used car, Automotive work/repair, Cars or Car Repair, Recreational vehicles, Convertibles, Coupe, Crossovers, Hatchbacks, Hybrids, Auto class "Lux", Motorcycles, SUVs, Sedans, Trucks, Vans
Technologies: Online purchaser, Contests, Coupons, Comparison, Discounts, Smartphones, Laptop, Computer, Computer Reviews, Internet, Technology, Science/New Technology, Electronics
During the campaign we managed to achieve exceedance of the plan within the budget:
Plan – 4 500 000 (Fact – 4 511 308)
Rich Media banner:
Plan – 2 933 333 (Fact – 2 958 582)
During the campaign more than 2 000 000 people were reached.
Brand lift research
After the campaign, we did research on awareness of the DoldurGeç app among people who saw our ad. For this purpose, we created a Rich Media banner with a question on it: “DoldurGeç uygulamasını daha önce duydunuz mu?” (“Have you heard ща the DoldurGeç app before?”)
Brand lift was held in two stages:
1 stage: We created the audience with the same set of targetings as for the main campaign, but excluded device IDs of people who saw or interacted with the banners.
Results: Yes – 27% No – 73%
2 stage: For the second stage we ran the survey only among the people who interacted with the banners during the primary campaign,using their device IDs.
Results: Yes – 69% No – 31%
Thus we can conclude that after the campaign the awareness of DoldurGeç app among users who saw the advertising increased by 42%