Get Access
Advertising campaign
Lukoil
Tasks:
• attracting target audience to the website
• increasing awareness of the DoldurGeç payment system among the target audience
Instruments:
Rich Media banners
• Fullscreen banners
• Daily manual optimization
Geo:
Turkey - cities of Lukoil gas stations presence
Implementation

In order to reach the target audience following set of interests was used:

Auto:

• Driving
• Auto culture
• Diesel cars
• Used car
• Automotive work/repair
• Cars or Car Repair
• Recreational vehicles
• Convertibles
• Coupe
• Crossovers
• Hatchbacks
• Hybrids
• Auto class “Lux”
• Motorcycles
• SUVs
• Sedans
• Trucks
• Vans

Technologies:

• Online purchaser
• Contests
• Coupons
• Comparison
• Discounts
• Smartphones
• Laptop, Computer
• Computer Reviews
• Internet
• Technology
• Science/New Technology
• Electronics

Creatives:

We created an animated Rich Media with simple interaction to present the user advantages of using the DoldurGeç payment system on Lukoil gas stations. The app allows to pay for the gas without leaving your car and also gives %6 discount for your fuel. In addition, after the main animation, the user can build a route to the nearest Lukoil gas station by clicking “En Yakin LUKOIL” button.

Result

During the campaign we managed to achieve exceedance of the plan within the budget:

Fullscreen banner Impressions
Rich Media banner Impressions

During the campaign more than 2,000,000 people were reached.

 

Brand lift research
After the campaign, we did research on awareness of the DoldurGeç app among people who saw our ad. For this purpose, we created a Rich Media banner with a question on it: “DoldurGeç uygulamasını daha önce duydunuz mu?” (“Have you heard ща the DoldurGeç app before?”)
Brand lift was held in two stages:

Thus we can conclude that after the campaign the awareness of DoldurGeç app among users who saw the advertising increased by 42%

 

 

BrandLift
Haven't seen the ad (new audience)
73%
(73 clicks)
27%
(27 clicks)
They know
Brand
They don't know
Brand
They know
Brand
They don't know
Brand
Have you seen an ad (retargeting):
31%
(31 clicks)
69%
(69 clicks)
They know
Brand
They don't know
Brand
They know
Brand
They don't know
Brand
Device manufacturers
Screenshots of placements
Advertising campaign
Advertising campaign

Like this Case?

Request more unpublished cases from us

Request additional cases