• increasing awareness of the DoldurGeç payment system among the target audience
In order to reach the target audience following set of interests was used:
Auto:• Driving |
Technologies:• Online purchaser |
Creatives:
We created an animated Rich Media with simple interaction to present the user advantages of using the DoldurGeç payment system on Lukoil gas stations. The app allows to pay for the gas without leaving your car and also gives %6 discount for your fuel. In addition, after the main animation, the user can build a route to the nearest Lukoil gas station by clicking “En Yakin LUKOIL” button.
During the campaign we managed to achieve exceedance of the plan within the budget:
During the campaign more than 2 000 000 people were reached.
Brand lift research
After the campaign, we did research on awareness of the DoldurGeç app among people who saw our ad. For this purpose, we created a Rich Media banner with a question on it: “DoldurGeç uygulamasını daha önce duydunuz mu?” (“Have you heard ща the DoldurGeç app before?”)
Brand lift was held in two stages:
Thus we can conclude that after the campaign the awareness of DoldurGeç app among users who saw the advertising increased by 42%
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