• Attracting new users to the website
• Using Fullscreen Interstitials Format
• Using Google Analytics
• Optimizing by CTR
• Socio Demographic: Male/Female 16-50 y.o.
Target audience
In order to get to the target audience we used the socio demographic targeting and targeting by the interests such as Education, University Life, Special Education and others.
Statistics
We had access to the website’s statistics on a daily basis which gave us an opportunity to analyze the incoming traffic and quickly manage the campaign to increase time on the website and decrease the Bounce Rate.
Macro tracking
Using the macro tracking in the link gave us an opportunity to send APP IDs to Google Analytics and get detailed statistics for each of the apps where the ad was shown. During the campaign we were constantly working on increasing the CTR and STR.
Because of the quality optimization we could overfulfil the impressions plan by 0.55%
Impressions
Plan – 1,030,000
Fact – 1,035,621
Clicks
Plan – 20,600
Fact – 21,021
Coverage
469,813
Other KPIs achievement
CTR plan – 2%
CTR fact – 2.03%
Average time on the website was planned to be 40 seconds, but turned out to be 1 minute 57
seconds
Bounce rate plan was planned to be not more than 40% and turned out to be 3.06%
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