• Targeting by interests and social parameters
• Google Analytics
Targetings
In order to reach the target audience, we targeted men and women aged 28-55 years with relevant interests: household appliances, electronics, cable TV, etc. Then we led the users to the landing page, where they could learn more about the new product and build a route to the nearest store to buy the new item.
Google Analytics
By the start of the campaign, we had guest access to the LG website analytics, which allowed us to analyze the incoming traffic and efficiently manage the progress of the campaign.
Tracking macro
Using the tracking macro in the click link allowed to send site identifiers to GA and get detailed statistics for each application where the ad was placed.
Thanks to high-quality optimization, it was possible to reach the planned CTR and exceed it by more than 2 times.
Impressions:
Plan — 799,500
Fact — 801,292
Clicks:
Plan — 11,993
Fact — 33,152
Google Analytics data:
• Sessions — 14,045
• Average session duration — 1 min 51 sec (KPI being 40 sec)
• Failures — 48% (KPI being up to 50%)
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