• Attracting the users to the web-page
• Stimulating the target audience to purchase a product
• Interest targeting
• Optimisation by apps, CTR
Targetings
To reach the targeted audience, we used the following mix of targeting tools:
Socio-demographic:
Male/Female 18-45 years old
User interests:
• Clothing
• Fashion & Style
• Fashion clothing
• Shopping
• Online Shopping
• Coupons
• Comparison
Geo:
Istanbul, Ankara, Izmir, Trabzon, Eskişehir, Bursa, Antalya
Creatives
During the campaign, we used static fullscreen banners that led the users to the product web-page
Daily optimization
We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.
Total number of impressions 3 528 555
Total number of impressions 1 612 762
Total number of impressions 486 840
Total number of impressions 191 598
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