Targetings:

To reach the targeted audience, we used the following mix of targeting tools:

Socio-demographic:

• Male/Female 18-45 years old

User interests:

• Cooking/Food
• Food & Drink
• American cuisine
• Grill and BBQ
• Tea/coffee
• Desserts and pastries
• Takeaway dinner

Daily optimization:

We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.