• Increasing brand awareness
• Raising awareness about Jetour
• Expanding knowledge about car models
• Encouraging the target audience to make a purchase
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Setting relevant interests and categories of apps
• Optimization: SSP, categories, apps
• Yandex.Metrica
The project was implemented in collaboration with the distributor Jetour
For precise and effective targeting of the advertising message, we utilized two types of targeting:
по based on socio-demographic parameters and relevant user interests.
Interests:
| • Cars • Buying/selling cars • Driving • Car parts • Car maintenance • Car repairs • Transport insurance • Used cars • Sedans • Hatchbacks • Crossovers • SUVs • Income level interests • Personal finances • Money, investments • Business • Children |
• Family vacation • Travel • Adventures • Career development efforts • Training courses • Spa • Charitable donations • International banking products for individuals • Travel • International travel • Frequent flyers • Jewelry • Self-improvement • Personal finance • Skiing • Alpine skiing • Snowboarding |
Socio-demographic parameters:
• M/F 26-48 years old
Optimization:
The advertising campaign optimization was based on BYYD platform statistics in conjunction with Yandex Metrica. Throughout the campaign, applications were selected based on their post-click performance indicators: low bounce rates, high website engagement metrics, and goal achievement.
Daily manual optimization efforts led to achieving a CTR higher than the planned value.
At the end of the advertising campaign, we were able to get the following numbers:
Impressions:
Clicks: 55 781
Throughout the entire period, we managed to reach 910 179 unique users.
Behavioral metrics data:
Time on site: 00:01:10
Bounce rate: 39.3%
Sessions: 41,861
Top cities:
Almaty: 61,44%
Nur-Sultan: 38,56%
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