Advertising campaign
ISFT
Tasks:
‣ Informing customers about education
‣ Attracting targeted traffic to the site
‣ Increasing knowledge of the target audience about the beginning of admission to the Institute
‣ Attracting targeted traffic to the site
‣ Increasing knowledge of the target audience about the beginning of admission to the Institute
Instruments:
‣ Richmedia, Fullscreen
‣ Targeting by interests
‣ Targeting by socio-demographic characteristics
‣ Retargeting by Device ID
‣ Targeting by interests
‣ Targeting by socio-demographic characteristics
‣ Retargeting by Device ID
Geo:
‣ Uzbekistan
Implementation
Production:
Our production team created Richmedia:
Institute Departaments
ISFT (UZ). ISFT (RU)
Targeting:
We set socio-demographic indicators for men and women aged 18-25 years.
And to reach the relevant audience, we chose the following categories of interests.
| Education:
• Education
Society: • Society |
Optimization:
The mobile campaign was optimized based on data from the BYYD platform and the Yandex Metrica and Google Analytics service. During the campaign, those applications were selected that had the best post-click indicators: low bounce rate, good duration of stay on the site, depth of site viewing.
Result
#1 Flight
12.06.2023 ― 11.07.2023
‣ Fullscreen
Impressions:
Uniques: 1 416 992
Clicks: Plan – 32 496 / Fact – 36 385
CTR: Plan – 0,80% / Fact – 0,89%
‣ Richmedia
Impressions:
Uniques: 939 024
Clicks: Plan – 54 825 / Fact – 55 729
CTR: Plan – 2,00% / Fact – 2,01%
#2 Flight
02.08.2023 ― 10.09.2023
‣ Richmedia
Impressions:
Uniques: 845 344
Clicks: Plan – 66 965 / Fact – 70 354
CTR: Plan – 2,00% / Fact – 2,00%
Gender:
GEO:
Device manufacturers
Screenshots of placements
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