Advertising campaign
Ideal
Tasks:
• Increasing the brand awareness
• Leading target audience to website
• Increasing the knowledge of the target audience about special offer
• Leading target audience to website
• Increasing the knowledge of the target audience about special offer
Instruments:
• Fullscreen Banner
• Interest targeting
• Optimisation by apps, CTR
• Interest targeting
• Optimisation by apps, CTR
Geo:
• Armenia, Yerevan, Shengavit
Implementation
Targeting:
To accurately address the advertising message, a combination of targeting by socio-demographic parameters (W/M, 18-60) and relevant user interests was used: Furniture, Renovation, Interior finishing works (decoration), House appliences, Family vacation
Optimisation:
We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.
Result
April 06.04-10.04
View:
Clicks:
CTR - 1,54%
Operating system
Screenshots of placements
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