• Attracting users to the site
• Encouraging users to buy
• Targeting by social-demographic features and relevant interests
Таргетинги
To reach the target audience, in addition to targeting by socio-demographic parameters (F, 25+ years), we used targeting by the following interest groups:
Health: Colds and Flu, Headaches / Migraines, Medicine, Health, Health (folk remedies), etc.
Family status: Children, Children's books, Children's products, Family and parents, etc.
By income level: Business, Money, Investments, Financial planning, Personal finance, etc.
Production
Our Production department has developed an interactive creative with interaction mechanics. The user was prompted to knock down the pins, eliminating all symptoms of a cold. The creative can be viewed at the link. Managed to significantly exceed the planned CTR (fact 2.07%, plan - 2%).
The landing page was also implemented on our side, you can see here https://ibupar.kz/
As a result of the advertising campaign, we reached more than 700,000 target users and obtain excellent behavioural indicators:
Time on the site – 1 min 17 sec
Bounce rate – 48%
Conversion of clicks to sessions – 92%
CTR – 2,07%
Also, thanks to daily optimization, we realized a bonus volume of 3% within the budget.
Brand lift
Among the users, who have not seen our banner of users of the main RK (new audience), the statistics are as follows:
Question: “Do you know the brand?”
answer option “yes” – 37.3% of clicks (753 clicks)
answer option “no” – 62.7% of clicks (1,267 clicks)
Among the users who saw our banner during the main campaign (retargeting), the statistics are as follows:
Question: “Do you know the brand?”
answer option “yes” – 68.3% of clicks (1,494 clicks)
answer option “no” – 31.7% of clicks (693 clicks)
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