Case IBUPAR – BYYD
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Tasks:

• Increasing the recognition of the drug Ibupar
• Attracting users to the site
• Encouraging users to buy

Instruments:

• Html5 banner RichMedia
• Targeting by social-demographic features and relevant interests

Geo:

Almaty, Shymkent, Nur-Sultan, Karaganda

Implementation

Таргетинги

To reach the target audience, in addition to targeting by socio-demographic parameters (F, 25+ years), we used targeting by the following interest groups:

Health: Colds and Flu, Headaches / Migraines, Medicine, Health, Health (folk remedies), etc.

Family status: Children, Children's books, Children's products, Family and parents, etc.

By income level: Business, Money, Investments, Financial planning, Personal finance, etc.

Production

Our Production department has developed an interactive creative with interaction mechanics. The user was prompted to knock down the pins, eliminating all symptoms of a cold. The creative can be viewed at the link. Managed to significantly exceed the planned CTR (fact 2.07%, plan - 2%).

The landing page was also implemented on our side, you can see here https://ibupar.kz/

Result

As a result of the advertising campaign, we reached more than 700,000 target users and obtain excellent behavioural indicators:

Time on the site – 1 min 17 sec
Bounce rate – 48%
Conversion of clicks to sessions – 92%
CTR – 2,07%
Also, thanks to daily optimization, we realized a bonus volume of 3% within the budget.

Brand lift

Among the users, who have not seen our banner of users of the main RK (new audience), the statistics are as follows:
Question: “Do you know the brand?”
answer option “yes” – 37.3% of clicks (753 clicks)
answer option “no” – 62.7% of clicks (1,267 clicks)

Among the users who saw our banner during the main campaign (retargeting), the statistics are as follows:
Question: “Do you know the brand?”
answer option “yes” – 68.3% of clicks (1,494 clicks)
answer option “no” – 31.7% of clicks (693 clicks)

CTR2,07%

Devices

Device manufacturers (top 5)

38.8%
Samsung
13.4%
Apple
10.8%
Xiaomi
7.2
Huawei
4.7
Oppo

Screenshots of placements

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