Advertising campaign
Hofmann
Tasks:
• Increasing brand awareness
• Attracting target audience to the site
• Attracting target audience to the site
Instruments:
• Rich Media
• Targeting by social characteristics and interests
• SSP optimization
• Yandex Metrica
• Targeting by social characteristics and interests
• SSP optimization
• Yandex Metrica
Geo:
• Uzbekistan
Implementation
Targetings:
To find the target audience, the following list of targeting was selected:
Socio-demographic parameters:
• Men and women of the age group – 25-40 years
Interest groups:
| • Electronics • Online shopper • Appliances |
• Ousehold appliances • Washing machines • Built-in appliances and more |
Production:
To promote, we have developed a creative with the mechanics of interaction, the creative can be viewed at the link.
Result
As a result of the advertising campaign, the following indicators were obtained:
Impressions:
The plan for impressions was exceeded by 2.20%
Clicks:
We managed to reach 452 334 unique users
By behavioral indicators:
Sessions – 5 408
The discrepancy between clicks/sessions is 38% (on average – up to 50%)
Failure rate: 37.2% (the average for mobile traffic is 40-50%)
Average time on the site: 00:01:41 (excellent indicator, the average for mobile traffic is 30 seconds)
Viewing depth: 1.43
CTR - 0,88%
Device manufacturers
Screenshots of placements
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