Case HADO LABO – BYYD
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Tasks:

• Increasing the recognition of HADA LABO cosmetics among
target audience
• Attracting targeted traffic to the product page on the Wildberries website

Instruments:

• Interactive banner Rich Media
• Targeting by relevant interests
• Optimization by sites, CTR

Geo:

Russia

Implementation

To accurately hit the target audience, in addition to socio-demographic characteristics, we used targeting by relevant interests, which are related:

With product:

• Cosmetics
• The beauty
• Natural / organic

Country of origin:

• Japan
• Asia

With the landing page that directed to:

• Shopping
• Online shopping
• Internet shopper

MECHANICS OF CREATIVE

Since the line with hyaluronic acids presented by several means, a slider mechanic was implemented in the interactive Rich Media banner (see the link) with the ability to select the product you like. When choosing it, the user went to the Wildberries marketplace website, where it was possible to get acquainted with the new product in detail and purchase the product.

Result

Thanks to a set of tools and manual campaign optimization, we achieved the following results:
• Overfulfillment of the plan for clicks within the budget – 8.7%
• CTR exceeds the planned indicators by 2%
• Coverage of users for three flights – 440,000

 

CTR2,06%

Devices

Device manufacturers (top 5)

33%
Samsung
22%
Huawei
15%
Xiaomi
6%
Apple
5%
Fly

Screenshots of placements

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