• Expanding knowledge about the product
• Encouraging the target audience to download app
• Targeting by socio-demographic characteristics
• Targeting by users interests
• Absheron
• Sumqayit
Production:
Our production team created Richmedia / Richmedia (BrandLift)
Targetings:
We adjusted the socio-demographic indicators for men and women aged 18-55. And to reach the relevant audience, we chose the following categories of interests.
Relevant interests:
| • Career • Personal finances • Shares/ stocks Loans/ borrowing • Banking products in international banks for individuals • Money, investment • Mutual funds • Self-Improvement • Self-Improvement courses • Hedge funds |
• Tax planning • News of the financial sector • Business • Business educationа • Business trips Internet technologies • Financial support • Financial planning • First steps in investing • Insurance • Investments |
Optimization:
Optimization of the mobile campaign relied on data from BYYD platform. During the campaign, apps were chosen based on traffic that demonstrated the best performance: low bounce rates, extended on-site duration, and minimal click/session discrepancies.
At the end of the ad campaign, we were able to reach over 258 771 users, exceeding our goals for clicks and impressions.
As a result of the advertising campaign, we managed to reach over 258 771 users, exceeding our click and impression targets. The average CTR of the Richmedia format for reach campaigns is 2%, we exceeded it by 5.5% and managed to reach 2.11%.
Impressions:
Clicks: 16 200
Brand Lift:
Question: Brendi tanıyırsız?
Voices of users who saw the ad for the first time: Yes 25,1% / No 79,4%
Voices of users who saw the ad again after the end of the campaign: Yes 37,4 %/ No 62,6%
Product awareness among users who saw the advertisement increased from 25.1% to 37.4%, since advertising is carried out on a regular basis in programmatic, users are already familiar with the brand.
GEO:
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