• Promote the activation campaign’s products
• Attract the users to the product webpage
• 15 sec Videos
• Interest targeting
• Optimization by apps, CTR
Implementation
To reach the target audience, we used socio-demographic targeting on female audience aged 45+
Besides, we applied to the target by relevant interests:
• Dermatology
• Beauty
• Cosmetics
• Allergies
• Natural products
• Alternative medicine
Optimisation of the advertising campaign was carried out according to the BYYD platform and GA statistics. Our managers and brand team selected only the placements with the highest metrics during the campaign to achieve best cost per click and results
As the result of the campaign we managed to achieve the following post-click KPIs:
attract %75 of the new audience to the website;
bounce rate %44.35 lower than awarage by the website;
session depth 0.7 more than average;
session duration 35 seconds longer than awarage.
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