• Expanding knowledge about
• the product on a specific landing page
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Configuring relevant interests and categories of applications
• Optimization by apps, CTR
• Gemius tracking
Targeting:
To accurately address the advertising message, a combination of targeting
by socio-demographic parameters (M/F, 24-45) and relevant user interests were used:
| • Health • Vitamins • Family • Nutrition |
To ensure effective targeting, we utilized both socio-demographic parameters and relevant user interests.
Alongside socio-demographic parameters, we created a whitelist containing
optimal application categories for placement.
During the campaign launch, targeting settings were adjusted based
on socio-demographic indicators, user interests, and app categories.
The chosen creative formats were Video and Fullscreen.
Optimization:
Our team conducted advertising campaign optimization based on data derived from the BYYD platform statistics in correspondence to Gemius tracking system.
We selected applications that yielded the best results in the campaign to boost campaign performance further.
At the end of the advertising campaign, we achieved excellent results, exceeding the targets for impressions and reaching thousands of unique users.
Fullscreen
Period: June 1 – July 31:
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Impressions:
Clicks:
Video
Period: June 1 – July 31:
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Impressions:
Clicks:
Average VTR: 64%
All the statistics have been fulfilled according to the Gemius tracking system with maximum transparency giving access to BYYD dashboard and Gemius dashboard for the client.
The campaign is in progress for further periods considering the successful results we achieved.
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