• Attracting users to the landing page
• Configuring relevant interests and categories of applications
• Targeting by socio-demographic characteristics
• Optimization by apps, CTR
Targeting:
We adjusted the socio-demographic indicators for men and women aged 18+.. And to reach the relevant audience, we chose the following categories of interests.
Production:
Our production team used the client’s creatives, adjusting them to the required dimensions beforehand.
Interests:
| Entertainment: • Cinema • Series • Books and literature • Arts • TV |
Family and parents: • Kids • Children’s books • Children’s products • Family vacation • Home movies |
• Parents of preschoolers • Family cinema • Children |
Optimization:
Advertising campaign optimization was performed based on the statistics provided by the BYYD platform. The Black List comprised applications that exhibited low user interest in the advertising offer.
At the end of the advertising campaign, we achieved excellent results, exceeding the targets for impressions and reaching thousands of unique users.
Period: 25.06 -08.07
At the end of the ad campaign, we were able to reach over 274 000 users, exceeding our goals for clicks and impressions. We exceeded the planned number of impressions by 5%.
Impressions:
Clicks:
Top Applications:
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