Advertising campaign
Electrolux
Tasks:
• Introducing the new open store in Ankara and Bursa
• Promoting the company's new products
• Enhancing awareness of the company's goods
• Promoting the company's new products
• Enhancing awareness of the company's goods
Instruments:
• Fullscreen
• Targeting by socio-demographic characteristics
• Targeting by users interests
• Targeting by socio-demographic characteristics
• Targeting by users interests
Geo:
• Ankara, Bursa
Implementation
Targetings:
Socio-demographic targeting was set for individuals aged 27-45, while relevant interest categories were selected to reach a specific audience.
| • Apartments • Appliances • Building • For home and garden • Home furnishing/decorating • Home furnishings • Home Improvement or Repair • Home repairs • Science/New Technology |
• Architectural design • Cooking • Career advancement • Shopping • Contests • Coupons • Comparison • Online shopping |
Optimization:
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics.
Result
At the end of the ad campaign, we were able to reach over 781 640 users, exceeding our goals for clicks and impressions.
Average CTR rate of Fullscreen format is 1,50% , we managed to catch a rate of 1,53%.
Impressions:
Clicks:
GEO:
Ankara – 71,39%
Bursa – 28,61%
TOP APPLICATIONS:
CTR - 1,53%
Device manufacturers
Operating system
Screenshots of placements
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