Advertising campaign
Ela Hotels & Resort
Tasks:
• Increasing the brand awareness
• Attracting target audience to the website
• Attracting target audience to the website
Instruments:
• Fullscreen banners
• Interest targeting
• Optimization by apps, CTR
• Interest targeting
• Optimization by apps, CTR
Geo:
• United Kingdom
• Netherlands
• CIS
• Kazakhstan
• Romania
• Netherlands
• CIS
• Kazakhstan
• Romania
Implementation
Targeting:
To accurately address the advertising message, a combination of targeting by
socio-demographic parameters and relevant user interests was used:
| • Traveling • Travel abroad • Family vacations • Hotels |
• Gourmet food • Traveling with children • Wine evaluation • Cruise vacation |
Optimisation:
We performed optimization of the advertising campaign by the BYYD platform statistics in conjunction with Google Analytics.
We selected applications that yielded the best results in the campaign: low bounce rate, high session duration, depth, and target achievement.
Result
United Kingdom
Impression:Total clicks – 7,721
Netherlands
Impression:Total clicks – 2,329
Russia
Impression:Total clicks – 5,490
Kazakhstan
Impression:Total clicks – 4,847
Romania
Impression:Total clicks – 3,438
CTR - 1.79%
Device manufacturers
Operating system
Screenshots of placements
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