• Promoting the app
• Retargeting
• Targeting based on socio-demographic characteristics
• Configuring relevant interests and categories of applications
• Optimization by SSP, Apps, CTR
Targeting:
To accurately address the advertising message, a combination of targeting by socio-demographic parameters (M/F, 18+)
and relevant user interests were used:
| Personal finances • Crypto • Cryptocurrencies • Crypto trading • Trading • Business • Money, investment • Shares / stocks • Career advancement • Self-Improvement • Loans / borrowing • Financial support • Financial planning • First steps in investing • Investments |
People or entertainment • Lotteries • Coupons • Internet consumer • Casino • Poker • Entertainment • Free/ conditionally free software • Internet search
|
For precise targeting of the advertising message, we employed a combination of socio-demographic parameters and users’ relevant interests.
Optimization:
We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.
Period: May 16 – May 29
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Fullscreen format:
Impressions:
Clicks:
Achieved CTR: 1.52%
As a result of the advertising campaign, we managed to reach over 155 846 users, surpassing the click and impression targets set.
Rich Media Retargeting:
Impressions:
Clicks:
Achieved CTR: 1.62%
As a result of the advertising campaign, we managed to reach over 6 240 users, surpassing the click and impression targets set.
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