Advertising campaign
ECD
Tasks:
• Increasing brand recognition
• Attracting users to the target website
• Increasing the campaign reachability
• Attracting users to the target website
• Increasing the campaign reachability
Instruments:
• Fullscreen banner
• Targeting based on socio-demographic characteristics
• Configuring relevant interests and categories of applications
• Optimization by SSP, Apps, CTR
• Targeting based on socio-demographic characteristics
• Configuring relevant interests and categories of applications
• Optimization by SSP, Apps, CTR
Geo:
• Belgrade
Implementation
Targeting:
To accurately address the advertising message, a combination of targeting by socio-demographic parameters (M/F, 18+)
and relevant user interests were used:
| Personal finances • Crypto • Cryptocurrencies • Crypto trading • Trading • Business • Money, investment • Shares / stocks • Career advancement • Self-Improvement |
People or entertainment • Lotteries • Coupons • Internet consumer • Casino • Poker • Entertainment • Free/ conditionally free software • Internet search |
| Personal finances • Loans / borrowing • Financial support • Financial planning • First steps in investing • Investments |
For precise targeting of the advertising message, we employed a combination of socio-demographic parameters and users’ relevant interests.
Optimization:
We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.
Result
Period: March 25 – April 7
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Impressions:
Clicks:
As a result of the advertising campaign, we managed to reach over 76 155 users, surpassing the click and impression targets set.
Top Applications:
CTR - 1.57%
Device manufacturers
Operating system
Screenshots of placements
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