Targeting

To reach the target audience, we used the following combination of targetings:

Electronics / Online stores / Mail order

Interests by income level:

Stocks / Bonds / Money / Investments / Self-improvement / Business / Business travel / Financial planning / Personal finance

Health / Sports:

Healthy Eating / Natural Foods / Medical / Health / Vitamin Supplements / Walking / Running & Yoga

Travels:

Traveling abroad / Frequent flyers / Business trips / Honeymoons / Hotels / Cruises and family vacations

Daily optimization

Our mobile department optimised the advertising campaign according to the statistics of the BYYD platform. With the help of daily manual optimisation, we reached a CTR above the planned value.