• increasing brand awareness;
• informing customers about the product.
• socio-demographic targeting, relevant interests;
• optimization by apps, SSP;
• Google Analytics.
To reach the target audience, we targeted seven groups of users with unique interests. The following topics were used: electronics, real estate, above-average income, business, beauty, travel, and shopping.
| Electronics: • online shopping; • electronics; • mail order. |
Property: • home furniture; • for home and garden; • home appliances. |
|
| Above Average Income: • shares / bonds; • money, investments; • self-improvement; • business; • luxury cars; • jewelry. |
Business: • business travel; • business; • financial planning; • tax planning; • marketing; • personal finances. |
|
| Travel: • traveling abroad; • frequent flyers; • business trips; • honeymoon; • hotels; • cruise holidays; • family vacations. |
Shopping: • online shopping; • Сcomparison; • Internet buyer.Beauty: • beauty; • fashion and style. |
Optimization:
The advertising campaign was optimized using statistics from the BYYD platform in connection with Google Analytics.
During the campaign, the apps that gave the best post click indicators were selected:
- low bounce rate;
- high length of staying on the website;
- website browsing depth;
- goal achievement.
Fullscreen:
Shows
Clicks: – 28 962
CTR: – 1,8%
Behavioral data:
Sessions – 15 040
Time on site – 00:02:18
Bounce rate – 24,51%
During the advertising campaign, 778 100 users were reached.
Rich Media:
Clicks:
Shows: 829 298
CTR: 2.1%
Behavioral data:
Sessions – 12,260
Time on site – 00:02:17
Bounce rate – 24.72%
During the advertising campaign, 431 375 users were reached.
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