Case Dr.Körner Crispbread – BYYD
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Tasks:

• Increasing the brand awareness
• Promoting of crispbread range
• Attracting the target audience to the landing page

Instruments:

• Native banners and interactive Rich Media banner with Slider mechanic
• Relevant interests of «Healthy lifestyle», «Health» and «Sport» categories
• Optimization by apps and CTR also using Yandex Metrica tracker
• Applications Whitelist

Geo:

• Top 10 cities of Russian Federation

Implementation

Production

Our production team created a landing page for this ad campaign and Rich Media

Targetings

Socio-Demographic targeting: Male, female 21-50 years old

Relevant interests

«Healthy lifestyle», «Health», «Sport» segments: Health/natural foods, Healthy Cooking, Cooking Low Fat, Dieting/weight control, Weight Loss, Natural/herbal/organic, Food Allergies, Vegan, Vegetarian, Food Allergies, Food & Drink, Cuisine-Specific, Exercise 3+ times a week, Fitness, Yoga, Gymnastics, Jogging, Swimming, Walking/health

Whitelist

Applications Whitelist of categories «Healthy lifestyle », «Sport».

Optimization

During the ad campaign we made a constant manual optimization based on the BYYD platform statistics and Yandex Metrica statistics.

Result

We obtained high results, total number of clicks was
over fulfilled by 9%.

Native:

Clicks:
Planned: 27 027,
Reached: 29 010
Over fulfilment by 7%

CTR
Planned: 1.7%
Reached: 1.89%

Post-click indicators according to Yandex Metrica are the following:
Sessions: 20 893
Average time on the landing page: 55 seconds
(average time for mobile channel is 30 seconds)
Bounce rate: 36,4%
(average bounce rate for mobile channel is about 50%)
Difference between clicks and sessions: 28%

Reach – more than 707 000 of unique users

Rich Media:

Clicks
Planned: 27 027
Reached: 30 229
Over fulfilment by 12%

CTR
Planned: 2.00%
Reached: 2.09%

Post-click indicators according to Yandex Metrica are the following:
Sessions: 24 478
Time on page: 1 minute 00 seconds
(average time for mobile channel is 30 seconds)
Bounce rate: 35,5%
(average bounce rate for mobile channel is about 50%)
Difference between clicks and sessions:  28%

Reach – more than 657 000 of unique users

CTR1,89% / 2,09%

Devices

Device manufacturers (top 5)

29.30%
Samsung
26.62%
Huawei
12.33%
Xiaomi
8.56%
Apple
2.66%
Lenovo

Screenshots of placements

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