Advertising campaign
Delhaize
Tasks:
• Increasing brand recognition
• Informing the TA about the product
• Sales promotion
• Bring traffic to the website
• Informing the TA about the product
• Sales promotion
• Bring traffic to the website
Instruments:
• Fullscreen Banner
• Configuring relevant interests and categories of applications
• Optimization: SSP, categories, applications
• Optimization by Google Analytics
• Configuring relevant interests and categories of applications
• Optimization: SSP, categories, applications
• Optimization by Google Analytics
Geo:
Serbia
Implementation
Targeting by socio-demographic characteristics :
Females aged 30-40.
Relevant interests
| Food and beverages: Food and beverages Tea coffee Desserts and pastries Takeaway Dinner Cooking or culinary Food products Healthy diet / natural products |
Shopping: Shopping Comparison Online shopping Internet buyer Coupons |
Health Special cuisine Health Fitness Fitness Exercise Sports Dieting/weight control Health Healthy food / Natural products |
Daily optimization
The advertising campaign was optimized based on data from the BYYD platform in conjunction with Google Analytics. Throughout the campaign, applications were selected based on their ability to generate optimal post-click metrics, including a low bounce rate, extended time spent on site, deep site engagement, and goal achievement.
Daily manual optimization efforts were employed to achieve a CTR higher than the planned value.
Result
Clicks:
Impressions
At the end of the advertising campaign, we have reached 364 581 unique users, surpassing the click and impression targets and achieving a CTR of 0.82%
CTR - 0.82%
Screenshots of placements
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