Advertising campaign
Citroen AMI
Tasks:
• Promoting the company's cars
• Attracting users to the target page
• Increasing the campaign reachability
• Attracting users to the target page
• Increasing the campaign reachability
Instruments:
• Rich Media
• Interest-based targeting
• Configuring relevant interests and White list of apps
• Targeting by socio-demographic characteristics
• Interest-based targeting
• Configuring relevant interests and White list of apps
• Targeting by socio-demographic characteristics
Geo:
• Turkey
Implementation
Production:
Our production team created RichMedia.
Targetings:
We adjusted the socio-demographic indicators for men and women aged between 30-50. And to reach the relevant audience, we chose the following categories of interests
Interests:
| • Cars • Auto Culture • Driving • Electric Cars • Vehicle insurance • Car repair • Automotive work/repair • Auto parts • Selling/Purchasing cars • Travel • Self-Improvement |
• People or entertainment • Transport insurance • Business • Business trips • Credits / loans • Financial planning • Investments • Money/investment • Internet buyer • Shopping |
Optimization:
Optimization of the mobile campaign relied on data from both the BYYD platform.
Result
Users: 868 059
Clicks: 37 334
Impressions:
At the end of the ad campaign, we were able to reach over 868 059 users, exceeding our goals for clicks and impressions.
Average CTR rate of RichMedia format is 2%, we managed to catch a rate of 2.16%.
BrandLift:
Question: “Citroën AMI’nin elektrikli ve kompakt bir araç olduğunu duydunuz mu?“
1 stage: Voices of users who saw the ad for the first time.
2 stage: Voices of users who saw the ad again after the end of the campaign.
Geo:
Istanbul – 24,24%
Ankara – 11,73%
Izmir – 7,34%
Adana – 4,91%
Bursa – 4,12%
Others – 47,66%
Top Apps:
CTR - 2.16%
Device manufacturers
Operating system
Screenshots of placements
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