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Advertising campaign
Burger King
Tasks:
• Leading target audience to Tıkla Gelsin App
• Increasing the brand awareness
• Informing target audience about new promotion
Instruments:
• Video and Rich Media banner
• Interest targeting
• Optimization by apps, CTR,VTR
Geo:
• Turkey
Implementation

Targetings:

For the most precise targeting of the potential audience, we used a combination of targeting tools by socio-demographic and relevant user interests such as:

 

• Shopping
• Online shopping
• Contests
• Coupons
• Family and parents
• Baking
• Cooking
• Cooking low fat
• Cooking or culinary
• Desserts and pastries
• Food products
• For home and garden

 

Optimization:

We carried out the optimization of the advertising campaign according to BYYD platform statistics. Only the placements with the highest metrics were selected during the campaign to achieve the best cost per click and results

Result

Video:


Views:

Impression: 1 325 827
Click: 76 554

CTR: 5,77%

Average CTR rate of Video format is 4,50%, we managed to catch a rate of 5%

 

VTR: 85,79%

Average VTR rate of videos of this length is 70%, we managed to exceed this rate by 22,55%

RichMedia:


Impression:

Click: 36 938

CTR: 2,03%

Average CTR rate of Video format is 2%, we managed to catch a rate of 2,03%

Operating system
Screenshots of placements
Advertising campaign

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