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Tasks:

Promotion of the “Sales Week” for the Bank’s Birthday

Instruments:

• Set of Banners
• Online optimization by the agreed KPIs
• Finding the apps with the most interested audience

Geo:

St. Petersburg and it’s region

Implementation

The campaign was launched during the promotion. From the banner, users went to a page where they could familiarize themselves with all the special conditions in detail, choose a suitable offer for themselves and leave a request. To reach a potentially interested audience, targeting by the relevant interests of the following categories was applied:

Finance

Personal finances, financial planning, money, investments, stocks, bonds, financial news, insurance, etc

Real Estate

Home appliances, renovations, buying and selling houses, apartments, home decoration, furniture

High-level Income

Money, investments, business, Luxe auto, career, career growth, traveling abroad, frequent travellers

Google Analytics

During the campaign we were optimizing it using the BYYD platform statistics together with Google Analytics

Result

A set of the measures and tools mentioned above allowed to achieve overfulfillment on clicks and all planned indicators:

• CTR: plan – 0.8%, fact – 0.85%

• Clicks: plan – 11 200, fact – 11 304

• The amount of impressions was more than 1.3million

• New users on the website – 99%

• Average time on the website – 1 minute

• Bounce Rate – 21.88%

Impressions - more than 1.3 million

Devices

Device manufacturers

40%
Apple
23%
Samsung
9%
Huawei
7%
Xiaomi
2%
Lenovo
19%
Others

Screenshots of placements

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