• Online optimization by the agreed KPIs
• Finding the apps with the most interested audience
The campaign was launched during the promotion. From the banner, users went to a page where they could familiarize themselves with all the special conditions in detail, choose a suitable offer for themselves and leave a request. To reach a potentially interested audience, targeting by the relevant interests of the following categories was applied:
Finance
Personal finances, financial planning, money, investments, stocks, bonds, financial news, insurance, etc
Real Estate
Home appliances, renovations, buying and selling houses, apartments, home decoration, furniture
High-level Income
Money, investments, business, Luxe auto, career, career growth, traveling abroad, frequent travellers
Google Analytics
During the campaign we were optimizing it using the BYYD platform statistics together with Google Analytics
A set of the measures and tools mentioned above allowed to achieve overfulfillment on clicks and all planned indicators:
• CTR: plan – 0.8%, fact – 0.85%
• Clicks: plan – 11 200, fact – 11 304
• The amount of impressions was more than 1.3million
• New users on the website – 99%
• Average time on the website – 1 minute
• Bounce Rate – 21.88%
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