Advertising campaign
Bizon
Tasks:
• Increasing awareness of the company's products
• Stimulating the target audience to purchase goods
• Informing clients about new promotions
• Stimulating the target audience to purchase goods
• Informing clients about new promotions
Instruments:
• RichMedia
• Targeting by socio-demographic characteristics • Targeting by users interests
• Targeting by socio-demographic characteristics • Targeting by users interests
Geo:
• Azerbaijan
Implementation
Targetings:
We adjusted the socio-demographic indicators for men and women aged 12-25. In addition to the socio-demographic parameters. Relevant user interests were selected as follows:
Relevant interests:
| • Gamers • Computers • Programming • Animation • Anti-viruses • Computer courses • Computer network • Computer components • Computer reviews • Database • Computer publishing • Video for computers • Internet technologies • Watching TV • Cyber securitys |
• Education • Adult education • Students • Graduation • College • Scholarships • Career planning • Distance learning • Homeschooling • Learning foreign languages • Language learning • Private schools • Special education • Business education • Arts and entertainment • Humor • Movie • Music • Society |
Optimization:
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics.
Result
At the end of the ad campaign, we were able to reach over 1 500 000 users, exceeding our goals for clicks and impressions.
We exceeded the planned number of clicks by 3%
Average CTR rate of Richmedia format is 0,80%, we exceeded it by 4% and managed to catch a rate of 0,83%
Impressions
Clicks
TOP APPS:
CTR - 0,83%
Device manufacturers
Operating system
Screenshots of placements
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