Selection of tools

The unique possibility of targeting on the operator is presented in the BYYD platform. We have chosen users of the "Beeline" network, that has allowed to carry out targeted advertising communication and reduce expenses on additional traffic. Transitions occurred directly in app stores, where users could study the application and install it.

Realization

The platform is integrated with all popular trackers. It has allowed to receive the information about what creative and application provides installation. Additionally, the postback-optimization on traffic sources with a high conversion has been adjusted by our mobile-managers. Xfire performed as such tracker.

Analytics

For effective carrying out the CPI of advertising campaign we always recommend clients to use 2 analytics systems: 1) in the application - Google Analytics - designed to track user behavior directly in the app. 2) Trackers which are intended for tracking of conversion sources, that can't be done in GA. For the analysis and optimization of campaigns we used the system of tracking of actions in Appsflyer.