Multimedia banners (banners and FullScreen)
The banners, offering to make pre-order - separately for iOs and Android
Interactive
We used all opportunities to maximize interaction with users. We have placed the video trailer and banners, inviting the audience to guess who will win a fight - Batman or Superman. By clicking on the banner, the user was taken to the promo-website where prizes were played
The invitation to the cinema
Users have seen advertising more than 6,7 million times, the over-fulfillment of the click-through plan was 5%
Digital release
Users have seen advertizing more than 1,5 million times, the overfulfillment of the click-through plan was 6%
The planned CTR has been exceeded more than 30%. The percentage of a video watching was 16%.
CTR for video was 5.75%, for banners – 0.78%.
The customer was satisfied with the work done and has ordered additional placement closer to the end of the main campaign.
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